Triathlon Demographics

Quick Facts: As published by Triathlete Magazine

Age: Almost 75% of triathletes are between ages of 30 and 49;

Average age:  39
Gender:  72% male, 28% female
Education:  86% Graduated College; 43% Post-Graduate degree or Post-Graduate Work
Median Household Income: $116,900
Amount Spent Yearly On Equipment: $4,100
Home ownership: 73%
Mobile: 59% own an SUV
Marital / Family Status: 74% married; 26% Single;
    53% have one or more children
Where they live: 28% Southeast; 29% West; 21% North Central; 17% North East

 

Additional Demographics, As Published by USA Triathlon

USA Triathlon Membership Activity (full-year licenses)

1993: 15,937 2000: 21,341
1994: 15,194 2000: 21,341
1995: 15,620 2001: 29,886
1998: 16,461 2002: 40,299
1999: 19,060 2003: 47,373
  2004: 53,254

Breakdown of 2005 annual membership per age group
(Numbers are approximate)

Age-group Female % of age-group Male % of age-group Total in age-group % in relation to all current members
Under 16 395 41.62% 554 58.38% 949 1.61%
16-19 247 31.67% 533 68.33% 780 1.32%
20-29 3954 43.63% 5109 56.37% 9063 15.38%
30-39 7399 32.82% 15145 67.18 22544 38.25%
40-49 5219 30.12% 12107 69.88% 17326 29.40%
50-59 1534 23.62% 4961 76.38% 6495 11.02%
60-69 255 16.69% 1273 83.31% 1528 2.59%
70-79 34 14.35% 203 85.65% 237 .40%
80-plus 1 5.56% 17 94.44 18 .03%

2005 Annual memberships by state: (Top 10)

1. California 7,752 6. Colorado 2,249
2. Texas 6,284 7. North Carolina 2,241
3. Florida 6,257 8. Virginia 2,172
4. New York 3,051 9. Massachusetts 2,081
5. Illinois 2,724 10. Georgia 1,915

Single Event Permit Activity (one-day licenses) 

A one-day license must be purchased for a USAT-sanctioned race if the person in not an annual member.
Be aware that one person may purchase multiple one-day licenses over the course of a season

1994: 49,083
1995: 50,128
1998: 83,612
1999: 108,764
2000: 101,047
2001: 116,799 (includes one-days sold at 2000 Danskin series races) 
2002: 140,743 
2003: 145,889
2004: 177,040

2005 Female Members of USA Triathlon
Total members: 58,940
Females:           19,038 (32.30%)
Total number of elites: 467
Female elites:               184 (39.40%)
Total Under23 members: 3,541
Females Under23:           1,376 (39.40%)

2005 USA Triathlon Largest Events - (Top 25)
 

Name

Number

Wildflower Olympic / Long / Spring

5417

Accenture Chicago Triathlon - Intermediate / short

5016

St. Anthony's Triathlon

2998

Danskin Women's Triathlon Series -Pleasant Prairie

2701

Danskin Women's Triathlon Series - Seattle

2618

Danskin Women's Triathlon Series - Austin

2294

Danskin Women's Triathlon Series - Denver

2121

Timberman Triathlon - Long/Sprint

2014

Life Time Fitness Triathlon-Intermediate/Short

1869

Ironman 1/2 CA Triathlon - Ralph's

1799

Ford New York City Triathlon

1789

Tri-for-the-Cure Denver

1750

America's Triathlon - Intermediate/Short

1743

Vineman Triathlon - Half Vineman

1714

Florida Half Ironman @ Walt Disney World Resort

1706

Ironman Arizona

1683

Reebok Women's Triathlon - Naperville

1671

Triathlon at Pacific Grove - Intermediate/Short

1509

Escape from Alcatraz

1417

Danskin Women's Triathlon Series - Webster

1367

Boulder Peak Triathlon

1352

Eagleman Half Ironman

1347

Santa Barbara Triathlon - Long/Sprint/Women's

1326

White Lake Triathlon

1326

Gulf Coast Triathlon

1303

USA Triathlon Registered Clubs
2000 50
2001 130
2002 158
2003 237
2004 366
2005 375

Collegiate 44

Avg. # of Members 87

Over 1000 Members       4 clubs

Between 500 and 1000   0 clubs

Between 250-500           19 clubs

Between 100-250           59 clubs

Under 100                     293 clubs

1.  CA   43

2.  TX    27

3.  NY   26

4.  IL     19

5.  CO   19

Approximate Education Range of Multi-sport Athletes 
(based on a 2000 survey of 925  members and non-members)

Completed high school only

  7%

Two-year school

  7%

Four-year school

40%

Graduate school

28%

Post graduate

18%

Approximate Household Income of Multi-sport Athletes
(based on a 2000 survey of 925  members and non- members)

Under-$20,000

  3%

$20-$40,000

18%

$40-$60,000

21%

$60-$80,000

16%

$80-$100,000

13%

$100-$150,000

16%

$150,000-plus

12%

It is estimated that between 150,000-250,000 people try a multi-sport event in the United States each year. This includes triathlons (swim, bike run), duathlons (run, bike, run) and aquathlons (swim and run).

USA Triathlon's female membership has increased from 11 percent in the early 90s, to about 29 percent today. This is especially impressive considering a survey by the Sporting Goods Manufacturers Association that found women prefer non-competitive events to maintain physical fitness.

USA Triathlon has many commissions of volunteers that help run the organization. Among these are the Age Group Commission, the Athlete Advisory Council, the Duathlon Commission, the Women's Commission, the Clubs Commission, the Officials Commission and the Race Directors Commission. It also has 10 active regional federations.

A 2000 survey of 925 multi-sport athletes found:

Before, during and after the 2004 Olympic Games in Athens, Greece, USA Triathlon and its elite athletes appeared in such publications as the New York Times, the L.A. Times, Vanity Fair, Washington Post, USA Today, the Orlando Sentinel, the Denver Post, the Rocky Mountain News, the Detroit News, the Detroit Free Press and a host of others. Olympic bronze medalist Susan Williams was interviewed on NBC, the Today Show and did numerous interviews with NBC affiliates across the country.

NBC's prime time Olympic coverage on Aug. 25, 2004, which included coverage of the women's Olympic triathlon, was the third most-watched prime time show for the week of Aug. 22, 2004. The first and second most-watched shows were also the prime time Olympic coverage. The women's triathlon was seen in 24.3 million households, according the Nielsen Media Research.

Through the first weekend, NBC's coverage of the 2000 Sydney Olympic Games, which included coverage of the women's triathlon, was the most watched non-U.S. Summer Games in history with 111 million people tuned-in to all or part of the broadcasts, according to NBC Sports research.

Ratings for the 2003 NBC broadcast of the Ironman World Championship were 1.9 rating/4 share for the lead-in broadcast and the signature broadcast received an incredible 2.5 rating/4 share. These figures are particularly exciting as the telecast went up against several other popular football events - the SEC Championship, the Big 12 Championship and NCAA Football.

ITU World Cup and Ironman races are shown on the Outdoor Life Network. The Ironman World Championship is shown yearly on NBC and NBC's coverage has won numerous Emmys.